The Franchised PR Firm… could it seem more cookie cutter
March 14th, 2007 . by adminI spotted an interesting blog this morning discussing a company called PRstore opening up in Portland, Oregon. Went to the site and see they’ve got a “store” down in Tucson and plans for the Valley.
Here’s a bit of what Rick shared…
For those of you not familiar with the concept (I wasn’t), the PRstore claims to offer all of your marketing communications needs for a price far below your usual, run-of-the-mill designer or PR agency… They position themselves as an alternative to big agencies that small companies can afford. Hunh? What small company in their right mind is walking into a Wieden + Kennedy or Waggener Edstrom asking for help?… Who is running the joint? Seasoned marketing professionals or someone who had the franchisee money to invest?…Using a car analogy, this is like a “pre-owned” car dealership moving into the neighborhood. The BMW and Lexus dealers couldn’t care less. The Toyota and VW dealers might cock an eyebrow. But the other used car dealerships start getting a little nervous.
Granted, I’m adding to the awareness of them but I have to say I’m not too worried. Should we be?
Check it out for yourself. http://www.prstore.com/arizona.html